Cryptocurrencies and the blockchain technology underpinning them have been in a frenzy this year, as they skyrocketed on the promise of a new form of currency. But as these currencies quickly become more mainstream, it’s important to note that there are dangers associated with this trend — not just for you, but also for those who might be reading your Web3 promotion posts.
1. It’s Not About the Money
While it’s important to be satisfied with a job well done, it’s vital to remember that and not lose sight of the Brand Building ultimate goal. One of the biggest mistakes you can make is getting attached to rewards, bonuses and other incentives — as they can cloud your view when things get tough. “You need to stay focused on the user experience above all else. The technology or token needs to be secondary for you, and your own self-interest should take a back seat,” said Raman Chima, founder and CEO at Day One Ventures .
2. Be Transparent
While you should be transparent with your readers, make sure you’re also 100% honest. Merely providing details about the ICO and how you stand to benefit from it isn’t enough — your posts should be upfront and clear about the incentives you’re getting. The ultimate goal is to provide your readers with unbiased information they can use to make an educated decision, so transparency must always be a top priority.
3. Shout it From the Rooftops
When promoting an ICO program on social media, use every opportunity possible to talk about it — share posts, retweet interesting Crypto information and speak to readers with honesty. Write posts to spark interest, make sure you’re following up on conversations and highlight the benefits of your ICO program by highlighting the milestones you’ve achieved with its use.
4. Stay Informed
Don’t rely solely on word of mouth to tell you about upcoming ICOs — keep your eyes and ears open for clues that something exciting is happening in the space, and seek out the information you need before it gets lost in the noise. Equally, be sure to monitor any negative chatter that might appear about upcoming ICOs, as you never know when it will turn into an anti-ICO campaign.
5. Get Off the Sidelines
As with any other advertising you do, the more you speak about your ICO program, the more it will grow. Since there are so many different sites to promote your ICO program on, don’t be afraid to get out there and actively participate — commenting, posting and sharing will help spread your message and expose it to a much wider audience. Guest posting sites are here.
6. Keep an Eye on Trends
Remember that no matter what happens in cryptocurrency , there will always be room for growth — so keep an open mind and remain aware of any major trends or changes that may happen in the near future. This can help increase the value of your ICO program as it will be more likely to trend on social media and therefore generate more attention, and if you’re able to pick up on any trends early on, this could hugely benefit your program. Chima said: “If you see certain tokens lose their value compared to a competitor, and then jump back in — it’s an opportunity for you. The key is to remain adaptable, keep updating your content and focus on driving engagement with followers and the community.”
7. Act Quickly
Keep your eye out for new opportunities — if there’s something attractive that you can use to promote your token or platform, do so quickly before someone else does. Can you reach out to a new influencer to spread the word? Is there something big coming up that you can piggyback on? Make use of any and all opportunities that present themselves, and never allow yourself to miss out on anything.
8. Think Beyond Social Media
Social media is a vital platform for ICOs, but it isn’t the only one worth using — don’t be afraid to explore other opportunities, such as video or podcasts, and use your creativity to come up with new ways to talk about your program. You’ll also find countless manual backlinks communities online who are interested in talking about specific ICO programs — for example, Facebook groups with millions of members who are interested in cryptocurrencies .
9. Consider Traditional Advertising
Remember that while social media is the most popular platform, there are alternatives, such as TV and magazine advertising — which can be much more effective than appearing on a website without any type of access. While it’s obviously less popular, TV advertising is one of the safest ways to reach a massive audience at a lower cost than social media. “You can use every single form of digital advertising effectively — not just social media,” said Chima. “But you need to give your audience enough data to make an informed decision. You will have better results from an ad campaign if you provide real value and functionality that customers are willing to pay for.”
10. Measure Everything
You don’t have to do everything by yourself when it comes to marketing your ICO — make sure you’re aware of all the metrics being used to track its performance. Are there any specific social media platforms that are driving the most traffic? Are there any comments or questions your followers are asking about your ICO, and how are these affecting the conversion rate on page views? What can you do to improve or tweak an existing strategy — is what you’re doing working, or is there a better way to promote your program? Having a clear idea of how everything is going will give you a clear idea of what needs improving and help you determine where best to invest.
